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Fox Corporation now owns Roku. The Fox Roku acquisition closed on November 6, 2026, which puts the most popular streaming platform in the US under the same roof as Fox News, Fox Sports, Tubi, and the FOX One streaming service. If you own a Roku TV or a Roku stick, or you planned to buy one on Black Friday, you probably want to know whether anything changes. Here’s what Fox announced, what it promised, and what we’d do now.
Quick Answer: Nothing changes for Roku owners today. Your device, account, apps, and The Roku Channel keep working, and Fox says Roku will stay an open platform that carries competing apps. Fox also reportedly agreed to keep carrying non-Fox content for at least three years. If you like Roku, it’s still a safe buy this holiday season. If you’d rather avoid the uncertainty, Fire TV and Google TV devices are easy swaps, since a streaming stick costs far less than a new TV.
Fox Roku acquisition at a glance
| Detail | What we know |
|---|---|
| Buyer | Fox Corporation (Nasdaq: FOXA, FOX) |
| Deal value | About $22 billion |
| First announced | June 2026 |
| Closed | November 6, 2026 |
| Price per Roku share | $95.30 in cash plus 0.9799 shares of FOX Class A stock |
| Roku stock | Stopped trading on the Nasdaq on November 6, 2026 |
| Who runs Roku | Anthony Wood joins Fox’s board and becomes Co-Chair of FOX Digital Platforms, alongside Paul Cheesbrough |
| Reach | More than 100 million households worldwide, according to Fox |
| Changes for owners right now | None announced |
What changed
Fox announced on November 6, 2026, that it had completed its purchase of Roku. Under the terms in Fox’s press release, each Roku share was converted into $95.30 in cash and 0.9799 shares of FOX Class A common stock, and Roku shares stopped trading on the Nasdaq that day. Former Fox shareholders own about 74% of the combined company, and former Roku shareholders own about 26%. TechCrunch puts the deal value at $22 billion and notes it closed well ahead of the first half of 2027, when it was originally expected to close.
Roku now sits inside a new Fox division called FOX Digital Platforms, which also includes Tubi, FOX One, and Red Seat Ventures. Roku founder Anthony Wood joins the Fox board and co-chairs the division with Paul Cheesbrough, who is also its chief executive officer (CEO), according to the press release. The Desk reports that Mustafa Ozgen continues to lead Roku as CEO.
What Fox promised about the platform
The biggest worry for viewers is that Roku could start favoring Fox content over rivals. Fox addressed that directly. Its press release says “Roku will continue to play its role as a leading open ecosystem for the broader streaming industry,” and Wood said Fox “wholly shares our commitment to staying open to every content partner.”
The deal also drew a second request for information from the US Department of Justice (DOJ) in September, according to TechCrunch. Cord Cutters News reports that Fox made several commitments to the DOJ before it closed the investigation:
- Keep carrying non-Fox content on Roku for at least three years.
- Not treat non-Fox content unfairly in search, and keep letting you rearrange app tiles on the home screen.
- Offer data products to other companies on commercially reasonable terms.
- Keep firewalls around data from non-Fox partners for at least three years.
We couldn’t find a DOJ filing or press release that confirms these terms, so treat them as reported rather than official until one appears.
Who it affects and what to do now
If you already own a Roku TV or Roku stick
You don’t need to do anything. Fox hasn’t announced changes to Roku accounts, hardware, software updates, or app availability, and Netflix, YouTube, Disney+, and the other big apps remain on the platform. It’s a good moment to review your privacy settings, though, since a media company now owns the platform. Roku TVs can use automated content recognition (ACR) to track what you watch for ad targeting; our smart TV vs. Roku TV comparison explains how ACR works and why every major platform uses it.
If you planned to buy a Roku TV on Black Friday
Roku TVs from TCL, Hisense, and Walmart’s Onn brand remain some of the best TV values, and the ownership change doesn’t affect the panel you’re buying. Our Black Friday TV deals under $500 roundup and our Onn 50-inch Roku TV review cover current options. If you’re nervous about the platform’s future, buy the TV with the best picture for the money and plan on adding a $30 to $60 streaming stick later if you ever want to switch. That’s the cheapest form of insurance.
If you’re thinking about leaving Roku
There’s no urgent reason to switch, but the alternatives are mature. Fire TV sticks are cheap on sale; our Fire TV Stick 4K vs. 4K Max comparison explains which model fits. Google TV devices add Chromecast casting, which Roku lacks. Keep in mind that Amazon and Google run their own ad businesses too, so leaving Roku doesn’t mean leaving ads or data collection behind.
If you subscribe to streaming services through Roku
Subscriptions billed through Roku Pay keep working, and Fox hasn’t announced any billing changes. Streaming prices have climbed a lot this year, though, so check our list of every streaming price increase in 2026 before your next renewal.
Roku alternatives on Amazon compared
Amazon is our main affiliate partner, and it sells Roku players plus the main alternatives. Prices below are approximate list prices; holiday sales often cut them sharply, and prices change often.
| Product | Best for | Key specs | Approximate price | Shop |
|---|---|---|---|---|
| Roku Streaming Stick Plus | Staying with Roku on a budget | 4K, high dynamic range (HDR) 10, AirPlay, Roku OS | About $40 | Check price on Amazon |
| Roku Ultra | Roku fans who want the best player | 4K, Dolby Vision, Wi-Fi 6, Ethernet, voice remote | About $150 list (often less on sale) | Check price on Amazon |
| Fire TV Stick 4K (2026) | Cheapest switch away from Roku | 4K, HDR10+, Wi-Fi 6, Vega OS, Alexa+ | About $60 (often much less on sale) | Check price on Amazon |
| Google TV Streamer | Android phone owners who want casting | 4K, Dolby Vision, Chromecast built in, Ethernet | About $150 list (often less on sale) | Check price on Amazon |
Specs are based on manufacturer listings. Not sure which TV to pair with a stick? Our guide to the best smart TV for the money covers every platform.
Frequently asked questions
Does Fox own Roku now?
Yes, Fox owns Roku now. Fox Corporation completed its roughly $22 billion acquisition of Roku on November 6, 2026, and Roku shares stopped trading on the Nasdaq the same day.
Will my Roku TV stop working or lose apps?
No, your Roku TV will keep working with the same apps. Fox says Roku will remain an open platform for every content partner, and Cord Cutters News reports that Fox committed to carrying non-Fox content for at least three years.
Will Roku start pushing Fox News or Fox content?
Fox CEO Lachlan Murdoch said Roku will keep supporting competing platforms rather than become an exclusive outlet for Fox programming, according to The Desk, and Fox’s reported DOJ commitments bar unfair treatment of non-Fox content in search. You can still rearrange the apps on your home screen. Watch for changes to sponsored rows and promoted content over the coming months.
Is it still worth buying a Roku TV in 2026?
Yes, a Roku TV is still worth buying if you like its simple interface and the price is right. If you’re worried about the future, remember that any TV can run a different platform through a streaming stick plugged into its High-Definition Multimedia Interface (HDMI) port.
Who runs Roku after the Fox deal?
Roku founder Anthony Wood joined Fox’s board and co-chairs the new FOX Digital Platforms division with Paul Cheesbrough, according to Fox. The Desk reports that Mustafa Ozgen remains Roku’s CEO.
Sources
- Fox Corporation: Fox Corporation Completes Acquisition of Roku (November 6, 2026)
- TechCrunch: Fox completes its $22B acquisition of Roku
- The Desk: Fox Corporation completes $22 billion acquisition of Roku
- Cord Cutters News: Fox Promises to Keep Roku an Open Platform
Related guides
- Which Is Better, a Smart TV or a Roku TV? Platforms Compared
- Fire TV Stick 4K (2026) vs 4K Select vs 4K Max: Which Fire Stick to Buy
- Apple TV 4K (2026): Is the $299 Model Worth It, or Should You Buy a Cheaper Streamer?
- What Is the Best Streaming Service in 2026? Prices and Shows Compared
- Every Streaming Price Increase in 2026 and How to Pay Less